PROFESSIONAL JOURNEY

Nobody is born a professional at their chosen industry - everyone who wants to be exceptional at something has to work hard for it, both through practical work experience and education. Read below for details on my past work experiences and education.

FREELANCE CONTRACTOR,
WTT SINGAPORE SMASH EXPERIENCE

February 2024 - March 2024

​World Table Tennis

• Oversaw the official event merchandise stores and on-site coordination including the management of the sales team, booth design and customer service which achieved record merchandise sales

• Collaborated with internal event teams to ensure smooth event planning on merchandise set up, pricing, promotions and partner arrangements

• Managed merchandise store inventory including budget management, finance reconciliation and reporting

• Provided guidance and support to event staff during the planning and execution phases, including participation in the Singapore Smash Live Draw Ceremony at Jewel Changi Airport, Asia Square activation and Smash Park autograph sessions

• Collaborated with cross-functional teams, including marketing, design, operations, and finance, to ensure seamless event execution

• Collaborated with VIP Hospitality Manager for the pre-planning and management of event VIP hospitality arrangements

• Delivered timely reports and updates on event progress, issues resolution, and logistical details

• Delegated tasks and responsibilities to event staff and team members and provided support where needed to WTT event staff;

REGIONAL ACCOUNT MANAGER

March 2023 - January 2024

Tag Worldwide
Key Achievements:

• Role expanded to oversee the Guardian account for both Singapore and Malaysia markets

• Seconded to short-term project implementing new client solutions for GSK/ Haleon China

• Grew the value of the business through identifying an expanded pool of product suppliers to drive competition;

Responsibility:

• Identified and pro-actively target enterprise prospects and existing clients to drive the adoption of new technologies and services increasing market share in the defined territory

• Developed and implement a sales and sourcing strategy that will exceed sales targets and ensure a high level of customer acquisition, growth, satisfaction and retention

• Developed and deliver sales presentations, effectively representing the company’s business, value proposition, and differentiation in the market

• Prepared professional proposals having thoroughly understood the customer requirements and by establishing a relevant business solution

• Led commercial negotiations and overcome objections with prospects, customers and partners

• Worked closely with pre-sales designers on delivering customer presentations and demonstrations to ensure alignment with sales strategy and customer requirements

• Co-ordinated marketing, sales and technical support to ensure a high level of awareness and customer satisfaction in the defined territory regionally

• Ensured disciplined use of the company sales tools to facilitate opportunity management, accurate forecasting, account planning and ensure customer relationship information remains up to date

• Assisted to drive Sales Enablement and Marketing initiatives with sourcing knowledge across regions

• Participated proactively in industry conferences, trade shows and seminars for internal training and development;

ACCOUNT MANAGER

February 2022 - February 2023

Tag Worldwide
Key Achievements:

• Worked closely with client to streamline supply chain management and deliver significant project savings for client

• Assisted client brand to win award for the Best Retailer of the year through delivery of outstanding OTC Executions;

Responsibility:

• Delivered quality account servicing to understand client needs are identified and solutions are prioritised

• Created and presented professional creatives based on the client’s job briefings and identify and source the most suitable products to meet the client's needs

• Managed the end-to-end creative and product delivery process, , ensuring quality control of the creatives and products, monitoring job/ shipment status, and timely delivery of final creatives and products

• Built, maintained and grew personal relationships with clients to foster and grow share of business relationship

• Managed and consolidated long-standing relationships with company-approved vendors through continual product analysis, service provision, pricing review and performance management

• Identiied new opportunities to generate  additional sales by understanding the product knowledge and aligning to our clients’ interests

• Project management, to budget, a variety of additional services including internal marketing materials, events, and professional/corporate services

• Undertook solutions-based analysis for issues raised to improve operational effectiveness and efficiency

• Financial management including vendor and client forecasting and identifying revenue generation opportunities through weekly and monthly reporting assessment and by analysing across the sourcing team and creative team;​

BRAND & MARKETING DIRECTOR

January 2021 - December 2021

European Prime Kitchen

Branding:

• Designed brand guidelines, brand vision, and value proposition for short as well as long term

• Designed and executed brand strategies including all communications and media actions across multiple digital channels

• Assisted with product development and took charge of new product launch

• Created and manages promotional collateral to establish and maintain product branding

• Managed the budget for advertising and promotional items

• Designed and planned brand marketing strategies, as well as overseeing the full execution process, which includes defining target consumers and monitoring their brand interactions in order to drive more traffic and sales;

Marketing:

• Led the Marketing team by designing the marketing, sales, and communication strategies to build up and enhance the brand, resulting in 1,600 new website users monthly

• Created and managed a calendar of events such as webinars, conferences, and thought leadership contributions

• Continually reviewed changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan accordingly

• Provided tools and materials to enable the sales team to function effectively

• Utilised data for marketing campaigns, interrogating the internal and external databases

• Identified new business opportunities and conducted market research studies

• Negotiated with media agencies and secured agreements on the production of promotional materials

• Led comparing and assessment of offers to potential/current suppliers/vendors, and negotiates partnership contract terms of agreement and pricing for the best interests of the clients

• Developed positive, productive, and long-term healthy relationships with all third-party vendors/ agencies, resulting in a smooth, quick, and enjoyable working environment

• Managed, sourced and negotiated a wide variety of requirements, such as internal marketing materials, events, and professional/corporate services, all while staying within the agreed-upon budget;

​

Sales & Post Sales

• Discussed and proposed interior ideas to prospective clients

• Innovated marketing creative ideas that drive the key business goals on a daily basis, directs creative inputs to both of our design teams in Singapore and Europe, and oversees work from both internal team members and external partners

• Drafted quotations to clients

• Liaised and met up with clients, contractors, and suppliers on various stages of interior works

• Maintained and established day-to-day client connections, assessed their needs, and discussed and provided recommendations on how specific products or services coul satisfy those needed during client meet-ups and conversations of the projected value of over $50,000 agreements;

Events:

• Designed and delivered event proposals

• Provided prospects with advice and helped turn potential leads into businesses

• Looked out sales possibilities and successfully closed the deals to achieve the company's target

• Provided a positive impression of the business and its brand by carrying out all of its operations with professionalism and honesty

• Participated actively in each roadshow and activation of events

• Reached out to the public, engaged them, and professionally and convincingly

• presented the company's products to prospective clients, emphasising their advantages and distinctive qualities

• Used lead generation and prospecting techniques to find and target new sales prospect;

SENIOR BRAND & MARKETING EXECUTIVE

September 2020 - December 2021