THE JENERATION
EVENT EXECUTIVE [SALES & MARKETING] AT
CONCEPT ALLIANCE ASIA
September 2018 to November 2019
As a visual marketing guide in the company, I am leading re-design and re-launch of the company brand and design system, briefing, art directing, and ensuring all creative contents produced on company social media channels (Instagram) are aligned with company voice and tone.
Cooperating with the sales team, design team and 3rd parties for the internal and external project requirements, utilizing creative skills in design and marketing in collaborative environments to build up the freshly new experiential brand and event experiences tailored to clients’ marketing objectives which are not only visually stunning but packed with meaning and purpose.
Advising external brand and marketing, making sure our clients wear the most contemporary look in the global market. Hence arranging, managing and ensuring proper execution of internal and external events
EVENTS I WAS INVOLVED IN
Event planning, organising and executing is one of my strong interests, Played as a visual consultant and event executive role I lead and guide design team and third parties arranging, managing and ensuring proper execution of all the events.
BEN & JERRY'S CONE FOR CAUSE
ROLLS-ROYCE BLACK BADGE CULLINAN LAUNCH
IN SINGAPORE
DBS ROADSHOW PAYLAH!
ROLLS-ROYCE
Rolls-Royce Black Badge Cullinan Launch in Singapore
Though Jian Yu’s core role as an events executive, he was also hired to lead the company’s marketing task as a secondary role. Jianyu contributed significantly to marketing communications.
As a team player, Jianyu worked well to perform the tasks provided. With his time divided across many responsibilities between events and marketing, he balanced competing needs with humor and professionalism.